SunChips "Harvest Cheddar"
Targeting - Cheese lovers and snack enthusiasts
Core Theme of the Campaign -
Invites consumers to savor the rich and comforting flavor of cheddar.
About the
Campaign -
Promotes a food product with the flavor of harvest cheddar.
Formula applied by the Campaign to elicit customer action -
Highlights the delicious and savory taste of the product.
Business Title
A Look at
the Campaign
Campaign: SunChips "Harvest Cheddar"
Concept:
*Launch Year: Ongoing*
"Harvest Cheddar" is a campaign by SunChips, a brand known for its multigrain snacks. Launched as an ongoing initiative, this campaign embodies the idea that SunChips' "Harvest Cheddar" flavor is a delicious and satisfying snack option made with real cheddar cheese and inspired by the bounty of the harvest. It positions "Harvest Cheddar" as a flavorful and wholesome snacking choice.
Key Details:
1. Real Cheddar Cheese:
- The core concept of the campaign is to highlight that "Harvest Cheddar" SunChips are made with real cheddar cheese, offering an authentic and savory taste.
2. Multigrain Snacking:
- The campaign did emphasize that SunChips are a multigrain snack, suggesting they are a healthier alternative to traditional potato chips.
3. Natural Ingredients:
- "Harvest Cheddar" did promote the use of natural ingredients in SunChips, aligning with the trend of cleaner and more transparent snacking options.
4. Harvest Inspiration:
- The campaign did draw inspiration from the harvest season, connecting the flavor to the idea of a bountiful and satisfying snack.
5. Flavorful Experience:
- SunChips "Harvest Cheddar" is positioned as a flavorful and satisfying snacking experience that can be enjoyed at any time.
6. Crunchy Texture:
- SunChips are known for their distinctive crunch. The campaign did highlight this aspect as part of the snacking appeal.
7. Healthier Snacking:
- SunChips did be positioned as a healthier snacking option compared to traditional chips, appealing to individuals looking for balanced choices.
8. Flavor Variety:
- While "Harvest Cheddar" is a featured flavor, the campaign did briefly mention the variety of other SunChips flavors available.
In summary, SunChips' "Harvest Cheddar" campaign, an ongoing initiative, promotes the "Harvest Cheddar" flavor as a delicious and wholesome snacking choice made with real cheddar cheese and inspired by the harvest season. It positions SunChips as a brand that offers a flavorful and crunchy alternative to traditional chips while emphasizing natural ingredients and healthier snacking options.